from the people who brought us schadenfreude

Introducing fremdscham!  I wasn't familiar with the word until today, but, oh man, have I felt it.  Defined as "embarrassment felt on behalf of someone else (often someone so ignorant to what they have done that they don’t know that they should be embarrassed for themselves); vicarious embarrassment."

If you're somehow unfamiliar with experiencing fremdscham, just tune in to any reality TV show and that cringe-y, creepy, "oh, honey, don't do that" feeling is fremdscham.  

I don't say this often, but thank you, Germany!